Dove is showing an ad these days that says "Soap can do to your skin what it does to itself." and shows a bar of soap all dried and cracked. What annoys me about this is that soap doesn't do this to itself; it's the water that does this to the soap. A bar of soap will remain pristine for months, but once soaked in water a few times, then left to dry, it will crack. Guess what? Your wooden cutting-board in the kitchen has the same problem. I guess you should use a Dove bar to cut your food too. Or maybe you're not supposed to use water on your skin? This ad is just dumb.